LoveTrain

I chose this advert as it is christmas now and is one of my favourite adverts. I think that the advert is sending out a message to the world as well as advertising the product. At the beginning of the advert it says 'give stripes' which could be seen as a telling the world to give love by giving someone a present at christmas to show them they are loved. The song used for the advert uses the lyrics 'People all over the world, join hands, start a lovetrain, lovetrain', the message that is given out by these lyrics is that the world should join together and create world peace. This commercial was aired in 2002 a year after the 9/11 terror attack, and i think that this advert was reaching out to those people who had lost someone they loved.

The advert also portrays the values of christmas, a time that everyone joins together to celebrate one day a year and can spend time with the ones they love and show them how much they love them.