American Values - Michael Jordan

This is a video of Michael Jordan's 'Be legendary campaign'.
I think the video can be tied with striving for the American Dream and I think this can even be seen in the title 'Be legendary' and the words 'look me in the eyes, i'm scared of what i wont become'. It shows the values of the American Dream for American people and how apparent it is even in modern society to try and become successful in what they do. I think it uses very powerful marketing ploys for Jordan label and by buying into the Jordan brand you're buying into the American Dream of becoming 'Legendary'.