The website I have chosen is www.apple.com.
"What is an American?" De Crevecouer writes that an American is "We are all animated with the spirit of an industry which is unfettered and unrestrained, because each person works for himself" This is exactly why Apple have been so successful. The success story of Apple is down to its innovation, design and technology but it is also down to apples own employees who are, like "Pixar" employees , encouraged and celebrated in their risk taking and vision.
The apple store is home to the 'largest application store in the world', has just introduced 'the worlds first multi touch mouse' and is also home to the infamous 'i-phone', a phone that has seemingly ripped off by every other phone provider. To see how America is portrayed as 'exceptional' on this website, you don't really have to look much further than the homepage. Images of 'the new Imac', 'the new mac ad's', 'the new, mightier mac mini' dominate the homepage, letting us know that Apple is bigger and better and that seemingly, America itself is also bigger and better.
Subscribe to:
Post Comments (Atom)
Leah, you need to link to the site - I have done. Is also good to add an image.
ReplyDelete